Charting the weblog's rise to global significance, from the primordial soup of the early net to the big league platforms of the mid to late noughties.
In terms of the public attention it’s managed to grab, blogging has arguably upstaged some of the most powerful forms of entertainment on Earth. But its beginnings were humble, to the point that most of the tech industry considered it a lost cause. How things changed.
In this post, we'll take a journey back through time, to revisit and analyse the birth, tepid ascendancy and explosion of the blog, in the days before it was robbed of its role by social media, and was reinvented as a commercially-run content-marketing machine. In the days before building a successful blog required a business development manager, a multi-skilled creative team, full-stack coders, a planning division and an outreach budget. At one time, creating a blog post was no more demanding than writing a Mastodon post. No title. Just a date for a heading and a small block of top-of-the-head text.
