"In the end, there's way too much money in surveillance capitalism for any of these pathological stalkers to simply sit back and allow us to block them. They're on us today; they'll be on us tomorrow."
If you've ever installed a content-blocker (often known as a tracker-blocker) as a browser extension, you were probably pretty confident that it would block trackers. Like Domestos killing germs. One squirt, and it's goodbye bacteria. But blocking silent online trackers is a complex affair. Much more difficult than blocking adverts. And that means you're probably being watched by the bulk of Big Tech - even with the eminent extension uBlock Origin guarding your fort.