"But if it doesn't read like the contents of a call centre Team Leader's motivational speech, it's most unlikely to be widely visible. I mean, come on, that's not a blogging site."
Have you noticed? Blogging platforms died. Oh yes they did. No one wants to open them anymore, and the biggest, most successful blogging platform in the world surreptitiously reinvented itself as a website-builder. In an age where it's vastly easier to find an entertaining or incisive “blog post” on Twitter than it is on the one-time king of bloggery WordPress.com, surely it's time to ask: what happened? Who's to blame for our collective unfriending of the blogosphere?