How To Tell if Ideological Influencers Really Care About Disadvantage

"...And do black lives still matter? Or are we now supposed to dump that and concentrate on the 'Not all men but most men and we don't know which men so we have to fear all men and we'd better not say the actual words but that includes black men' campaign?"

Photo by Bob Leggitt.

Judging someone's character and motivations is sometimes more a matter of what you don't see than what you do. Ideological influencers claim to stand for the disadvantaged, but I've discovered a quick way to get a sense of whether they're really there to do that, or merely to use the concept of victimhood for personal gain.

The method entails searching for two keywords, relating to groups that have a very high incidence of disadvantage, and so should, theoretically, figure in the campaigning of someone who claims to be fighting disadvantage. The two keywords are:

Art of the Invisible: 13 Ways Social Media Influencers Make Money

"If this is done well, most of the audience probably won't realise they're seeing paid ads."

Photo by William Rouse on Unsplash (image modified).

Have you ever wondered how social influencers make money? If so, you're not alone.

One of the most important elements in the success of an influencer is persuading the public that it's not about the money. And that means making money is not quite as straightforward for an influencer, as it is for your average vendor or service provider. Bagging that revenue normally has to be a low-key element in the influencer's overall activity. But that doesn't mean they're not raking in pots of cash…