"Once they gain as much control over us as they currently have over their employees, what then? Do we not get to financially transact unless we sign up to Google Serum and take a shot of happy juice?"
What happens when the law stops working? When the lawmakers are not only ten years behind the technological curve, but also so open to bribery that they'll happily let Amazon write the statute?
What happens when regulators don't understand the technology they're regulating?
What happens when unelected commercial giants gain more power than governments? When a country's authorities are so desperate to retain the obscenely rich Facebook as a resident that they begin defending the lawbreaker instead of the citizens they're assigned to protect?
What happens when you have to take a data protection regulator to court in order for it to do its job at all?