"Many Twitter users believe the Tweets in a Twitter thread will get more views than a blog article, because people don't like hitting external links. But is this true?"
If someone had said back in 2009 that the social commentators of 2021 would be stringing together entire blog posts from individual, character-limited Tweets, they'd surely have been categorised as insane. But that's exactly where we are. For many users of Jack Dorsey's maverick-platform-gone-mainstream, there's no longer a need to find an external blogging service. If you want to post 800 words or even more, you just open that Twitter Compose box, and keep adding Tweets until you've kit-form assembled your "article".
It's technically a monumental mess. Still fraught with issues. But it's caught on, and dedicated blogging services like Blogger and WordPress must surely envy the amount of public engagement some Twitter threads now draw in.
So which is the best option for you? A trad blog post, or a Twitter thread? The first consideration would be whether or not you have an existing audience on Twitter. If not, and your sole goal is to write long-term, long-form content, forget about Twitter threads and start a blog. But if you do have an existing Twitter audience, and you mix short form and long-form content, you may find Twitter threads serve you better. The decision is far from simple, though. Let's start at the beginning…