How To Have a Content Marketing Idea

Is there a technique for having ideas, or is it all just lightning flashes from the God of Creative Marketing?... Strap yourself in, there really is a technique...

Photo by Jordan Whitfield on Unsplash (image modified).

It's one of those things that ninety-five out of a hundred people just assume they can't do, and the other five are happy to shroud in mystique. Having an idea. It's the cornerstone of elevated success, and in content marketing it is absolutely essential. If you're creating to win web traffic through organic search engine results, ideas are like digital inventions that solve web-surfers' unsolved problems.

Almost everything a search engine's crawler finds on its travels is derivative. Same keywords, same information, and roughly the same presentation. Only the wording changes. So when the trudging bot finds something completely new, it pounces on that little gem like a kitten on a ball of string. Especially if the idea solves an existing problem, and there's demand for that solution, it's going to head up to the top of those search results, backlinks or not.

Undiscovered SEO: How to Leapfrog High-Ranking Domains Through the Back Door

"Our image, featuring the company brand, very quickly hit top result for quite a broad search term. There IS a back door round there. And very often, all you have to do is open it."

It can seem impossible to take on the high-ranking domains when it comes to search engine visibility. But that's something I've been doing for the past nine plus years, and in this post I'm going to discuss a really effective method of leapfrogging some of those eminent domains via the back door.

If you're accustomed to reading posts on big media sites and megablogs, you may have established a mental image of the kind of pictorial content they normally use.

Widely, their image content has two vulnerabilities. One, it commonly comes from stock photo libraries or graphics suites, and two, it doesn't stand out in a crowd. It's fine as a visual prop at the top of a blog post, but are you going to click it if you see it on Google Images? Probably not.

A very large proportion of high-ranking article publishers (and bloggers in general) regard images as an afterthought. It's not unusual for a writer to spend two or three days researching and drafting the article, and less than five minutes sorting out the illustration.

This affords you an opportunity. If you have the right picture, and the right title, Google Images can drive an absolute bucketload of traffic to your blog post.

Content Marketing on a Low Budget

"Before you start waving wads of notes at anyone, it might be worth running a DIY trial... You may be able to take care of the whole thing without outsourcing at all."

Photo by Josh Anderson on Unsplash

Content marketing has become an incredibly popular way for businesses to make promotional matter widely visible in the long term, without any display fees. It can comprise text and/or rich media, but it most typically harnesses the medium of a blog to build an ever-increasing library of useful and engaging reading, which will serve as a series of potential responses to Web-surfers' queries. When interested parties search Google and other search engines, they find the content, and then visit the source business's site. That's the goal.

Whilst the function of content marketing is promotional, its format is editorial. If it looks or reads like an advert, it's an amateur job, and it almost certainly won't work. Professional content marketing fulfils four roles…

Will Google Cancel Search Engine Optimisation?

It should not be possible, in the 2020s, for PR companies who have nothing to do with writing content, to increase the visibility of that content in the web search results. SEO, has to go.

Never does a day go by without some privileged and entitled soul on social media bitterly complaining about being “cancelled”. Stripped of their vast priority status and dumped into the mosh pit of desperate attention-begging with everyone else. After years of being idolised, they issue a monumentally bigoted comment, and the public suddenly wonders why this horrible, self-serving manipulator ever gained such affection in the first place.

Through the window left by the de-throned “influencer”, the public now sees better people, and thinks: why couldn’t we find this altogether more pleasant and giving world before?

The answer? It’s human nature to take whatever first appears in view. We’re lazy. We’re not going to spend time looking harder when we think we’ve already found the best of what’s available.

And it’s the same with search engines. We assume that the top results in a web search are going to be the best results, and we accept them, because why bother to go any deeper if the best comes up at the top?