"Our image, featuring the company brand, very quickly hit top result for quite a broad search term. There IS a back door round there. And very often, all you have to do is open it."
It can seem impossible to take on the high-ranking domains when it comes to search engine visibility. But that's something I've been doing for the past nine plus years, and in this post I'm going to discuss a really effective method of leapfrogging some of those eminent domains via the back door.
If you're accustomed to reading posts on big media sites and megablogs, you may have established a mental image of the kind of pictorial content they normally use.
Widely, their image content has two vulnerabilities. One, it commonly comes from stock photo libraries or graphics suites, and two, it doesn't stand out in a crowd. It's fine as a visual prop at the top of a blog post, but are you going to click it if you see it on Google Images? Probably not.
A very large proportion of high-ranking article publishers (and bloggers in general) regard images as an afterthought. It's not unusual for a writer to spend two or three days researching and drafting the article, and less than five minutes sorting out the illustration.
This affords you an opportunity. If you have the right picture, and the right title, Google Images can drive an absolute bucketload of traffic to your blog post.