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It's the "},"link":[{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/8093845422875400598"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/8093845422875400598"},{"rel":"alternate","type":"text/html","href":"https:\/\/popzazzle.blogspot.com\/2020\/10\/how-to-have-content-marketing-idea.html","title":"How To Have a Content Marketing Idea"}],"author":[{"name":{"$t":"Unknown"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEj8dbWerNuTBAWuc9ByRlok0t7nB-cSM1dWtXqws5DvKidxx3ZM037fr7vHY36h6lOI-H6j6R6n1Ho7BhHqbv760c6Tr9k62QvFJznoFSKa-B6_HJivSJLTxpR1-uyZaYEddfFkqHaveqkl\/s72-c\/jordan-whitfield-sm3Ub_IJKQg-unsplash-1280.jpg","height":"72","width":"72"},"georss$featurename":{"$t":"Birmingham, UK"},"georss$point":{"$t":"52.486242999999988 -1.890401"},"georss$box":{"$t":"24.176009163821142 -37.046651 80.79647683617884 33.265849"}},{"id":{"$t":"tag:blogger.com,1999:blog-4513236134565036919.post-5619669735972572380"},"published":{"$t":"2020-10-19T22:20:00.012+01:00"},"updated":{"$t":"2023-10-31T15:24:58.915+00:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"content marketing"},{"scheme":"http://www.blogger.com/atom/ns#","term":"copywriting"},{"scheme":"http://www.blogger.com/atom/ns#","term":"freelance"},{"scheme":"http://www.blogger.com/atom/ns#","term":"rates"}],"title":{"type":"text","$t":"Copywriter Focus: The UK Minimum Wage in Pence Per Word"},"summary":{"type":"text","$t":"\"Paying a copywriter per word is like paying a stunt driver per mile. 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Both questions can be "},"link":[{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/5619669735972572380"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/5619669735972572380"},{"rel":"alternate","type":"text/html","href":"https:\/\/popzazzle.blogspot.com\/2020\/11\/uk-minimum-wage-in-pence-per-word-copywriting.html","title":"Copywriter Focus: The UK Minimum Wage in Pence Per Word"}],"author":[{"name":{"$t":"Unknown"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEj32kwVuc-rKFsfr2xf4940nRIc0AS5Re4k-QqKSSEbPqzwiiMqArgzbU8ET61h44YAJVauU1YIphIrPm5tBR8l4TSZKwJ7FdpY4xTCTiYHspAvHcld23T_g2zb72wWjeHLnfNLRhC4-ABt\/s72-c\/fikret-tozak-Zk--Ydz2IAs-unsplash-1280.jpg","height":"72","width":"72"},"georss$featurename":{"$t":"Birmingham, UK"},"georss$point":{"$t":"52.486242999999988 -1.890401"},"georss$box":{"$t":"24.176009163821142 -37.046651 80.79647683617884 33.265849"}},{"id":{"$t":"tag:blogger.com,1999:blog-4513236134565036919.post-1764382404341838381"},"published":{"$t":"2020-10-15T17:19:00.029+01:00"},"updated":{"$t":"2023-10-31T15:28:02.974+00:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"content marketing"},{"scheme":"http://www.blogger.com/atom/ns#","term":"copywriting"},{"scheme":"http://www.blogger.com/atom/ns#","term":"employment"}],"title":{"type":"text","$t":"Are Employers Requiring The Wrong Skills From Their Copywriters?"},"summary":{"type":"text","$t":"\"You wouldn't turn away a brilliant field sales rep because she didn't like paperwork. Why turn away thousands of brilliant copywriters because they don't like telephones?\"\n\nAs content marketing has steadily worked its way to the forefront of commercial promotion, the need for great copywriters has exploded. The number of copywriting agencies alone has shown us that demand is sky-high.\nIt's one "},"link":[{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/1764382404341838381"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/1764382404341838381"},{"rel":"alternate","type":"text/html","href":"https:\/\/popzazzle.blogspot.com\/2020\/10\/are-employers-requiring-the-wrong-skills-from-copywriters.html","title":"Are Employers Requiring The Wrong Skills From Their Copywriters?"}],"author":[{"name":{"$t":"Unknown"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjJmOLqbRiJrD6IiKTYkTky3-Gw-JoHSfPwUyA8aIvciazDfYAA2_UQwUSWfAvgb5j1PgxyYODgPnN-Pu4TXHGl9_MUkW9WZAvOyTiVHm7oh0vKRV3_GZ9Vn6V1wuVuT5vHsJUUlxnO8QwL\/s72-c\/Pad.jpg","height":"72","width":"72"}},{"id":{"$t":"tag:blogger.com,1999:blog-4513236134565036919.post-9071157617181183008"},"published":{"$t":"2020-10-12T11:08:00.018+01:00"},"updated":{"$t":"2023-10-31T15:32:00.314+00:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"content marketing"},{"scheme":"http://www.blogger.com/atom/ns#","term":"long-form"},{"scheme":"http://www.blogger.com/atom/ns#","term":"media"},{"scheme":"http://www.blogger.com/atom/ns#","term":"source"}],"title":{"type":"text","$t":"Content Marketing Dangers: Dilution of Source"},"summary":{"type":"text","$t":"\"Long-form content may seem cumbersome in a soundbyte world. But that's actually its strength...\"\nPhotos are highly vulnerable to dilution of source.\nChoosing the right format of content for your online marketing campaign is not a decision to be taken lightly. You're making an investment that may not just fail to benefit you, but which actually might, if you're not careful, benefit other people.\n"},"link":[{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/9071157617181183008"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/9071157617181183008"},{"rel":"alternate","type":"text/html","href":"https:\/\/popzazzle.blogspot.com\/2020\/11\/content-marketing-dilution-of-source.html","title":"Content Marketing Dangers: Dilution of Source"}],"author":[{"name":{"$t":"Unknown"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgClbQxMt9Jc-4E1m_5s0Vp2tBFG3aVdVb63cEe3h7Bn6sufLM9fIZSQKTXTibgCCdRtwDwlxyeclL8-kCMIhuJz5VW6KxUmP8It5sUK_5WZ_UkjXGcRo42ZSZPeFPHBHRDX8k7tInvoY11\/s72-c\/Media+content+-+vulnerable+to+dilution+of+source.jpg","height":"72","width":"72"}},{"id":{"$t":"tag:blogger.com,1999:blog-4513236134565036919.post-8796085601953011737"},"published":{"$t":"2020-10-06T18:53:00.021+01:00"},"updated":{"$t":"2023-10-31T15:42:07.714+00:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"content marketing"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Image Search"},{"scheme":"http://www.blogger.com/atom/ns#","term":"SEO"}],"title":{"type":"text","$t":"Undiscovered SEO: How to Leapfrog High-Ranking Domains Through the Back Door"},"summary":{"type":"text","$t":"\"Our image, featuring the company brand, very quickly hit top result for quite a broad search term. There IS a back door round there. And very often, all you have to do is open it.\"\n\nIt can seem impossible to take on the high-ranking domains when it comes to search engine visibility. But that's something I've been doing for the past nine plus years, and in this post I'm going to discuss a really "},"link":[{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/8796085601953011737"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/8796085601953011737"},{"rel":"alternate","type":"text/html","href":"https:\/\/popzazzle.blogspot.com\/2020\/11\/undiscovered-seo.html","title":"Undiscovered SEO: How to Leapfrog High-Ranking Domains Through the Back Door"}],"author":[{"name":{"$t":"Unknown"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhrAnT66zWZnf-ZwPU6p-x69K2Nc1_Pf0VtjyZkuWjZTk4Ziz9O3Dd3rEuhaaSbDYeAkgNf5y-PjyprNGtbRgTp8guC6s1d0FOL3yuK5QaG1VHH9hOYRVj6wktTAzuQn8ZpXIsSVRhKADEw\/s72-c\/HTML+Code+1280.jpg","height":"72","width":"72"}},{"id":{"$t":"tag:blogger.com,1999:blog-4513236134565036919.post-4374175555116773174"},"published":{"$t":"2020-10-02T16:48:00.019+01:00"},"updated":{"$t":"2023-11-01T07:40:08.285+00:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"analytics"},{"scheme":"http://www.blogger.com/atom/ns#","term":"content marketing"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Google"}],"title":{"type":"text","$t":"How Analytics Can Lose Your Business Sales"},"summary":{"type":"text","$t":"\"It's all down to an analytics illusion, which shows that visits have increased, when in truth they've dropped. Here's how it works...\"\n\nHow accurate is Google Analytics? Pretty accurate, right? I mean, it's Google. How could it not be accurate?\nWell, it's certainly an extremely sound piece of tech. But what happens when people block it? This question takes us into a largely unexplored world of "},"link":[{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/4374175555116773174"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/4374175555116773174"},{"rel":"alternate","type":"text/html","href":"https:\/\/popzazzle.blogspot.com\/2020\/10\/how-analytics-can-lose-your-business-sales.html","title":"How Analytics Can Lose Your Business Sales"}],"author":[{"name":{"$t":"Unknown"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgpfYEWNJ0mZV6LpUwq0P58mW3_ZhZEJMhuS6SaeiZJviO1ecP7ZzTrZ-EkUV3PFt5MMA04tJ3IVP2WC1XIan0FkXDTNO8OjQeVZ5gG2e7GBDrnjTQ3sFVoh89jEmu_-W3yQdS_4pdi-6Re\/s72-c\/Google+Analytics.jpg","height":"72","width":"72"},"georss$featurename":{"$t":"Birmingham, UK"},"georss$point":{"$t":"52.486242999999988 -1.890401"},"georss$box":{"$t":"24.176009163821142 -37.046651 80.79647683617884 33.265849"}},{"id":{"$t":"tag:blogger.com,1999:blog-4513236134565036919.post-2114500192856416027"},"published":{"$t":"2020-09-25T19:51:00.011+01:00"},"updated":{"$t":"2023-11-01T07:44:12.397+00:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"budget"},{"scheme":"http://www.blogger.com/atom/ns#","term":"content marketing"},{"scheme":"http://www.blogger.com/atom/ns#","term":"SEO"}],"title":{"type":"text","$t":"Content Marketing on a Low Budget"},"summary":{"type":"text","$t":"\"Before you start waving wads of notes at anyone, it might be worth running a DIY trial... You may be able to take care of the whole thing without outsourcing at all.\"\nPhoto by Josh Anderson on Unsplash\nContent marketing has become an incredibly popular way for businesses to make promotional matter widely visible in the long term, without any display fees. It can comprise text and\/or rich media, "},"link":[{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/2114500192856416027"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/2114500192856416027"},{"rel":"alternate","type":"text/html","href":"https:\/\/popzazzle.blogspot.com\/2020\/09\/content-marketing-on-low-budget.html","title":"Content Marketing on a Low Budget"}],"author":[{"name":{"$t":"Unknown"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjZ7C9RAqro53Y7yigQKVImLCwmTrSKe6D16DCbcawh0ho_H1yqz0HEK3cLk3oJjk5afSGz_lyEPGAqANuuOisOmGFndmAgJy6DQ1nffADrT45PZc944HddLFh3f6tnyJLmQsw5Pi8F19kV\/s72-c\/josh-anderson-8geGXcu7zzs-unsplash-1200.jpg","height":"72","width":"72"}},{"id":{"$t":"tag:blogger.com,1999:blog-4513236134565036919.post-7719817125842110893"},"published":{"$t":"2020-08-19T14:22:00.005+01:00"},"updated":{"$t":"2023-11-01T10:56:28.339+00:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"content marketing"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Google"},{"scheme":"http://www.blogger.com/atom/ns#","term":"SEO"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Twitter"}],"title":{"type":"text","$t":"Will Google Cancel Search Engine Optimisation?"},"summary":{"type":"text","$t":"\nIt should not be possible, in the 2020s, for PR companies who have nothing to do with writing content, to increase the visibility of that content in the web search results. SEO, has to go.\n\nNever does a day go by without some privileged and entitled soul on social media bitterly complaining about being “cancelled”. Stripped of their vast priority status and dumped into the mosh pit of desperate "},"link":[{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/7719817125842110893"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/4513236134565036919\/posts\/default\/7719817125842110893"},{"rel":"alternate","type":"text/html","href":"https:\/\/popzazzle.blogspot.com\/2020\/08\/will-google-cancel-search-engine-optimisation.html","title":"Will Google Cancel Search Engine Optimisation?"}],"author":[{"name":{"$t":"Unknown"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjNFcnkTjdgsEQbTvtikxAuMvaOXC4XRkwhnwOq9nsawbnX08zD9hr5zDnkcujf-GonCyPKkesyrfpvQxMb06eS5CxsWX5x7kXbvJ2J_98k2blRfCGLNbj67V5AHozH7IhyphenhyphenJNAcuq858uuT\/s72-c\/SEO+cancelled.jpg","height":"72","width":"72"}}]}});